New York, New York – Squire Technologies (“Squire”), the world’s leading and fastest-growing software technology platform for barbershops, is pleased to announce that it has been named to the Forbes 2025 Fintech 50 list.
Forbes Fintech 50 recognizes businesses that are growing, adapting, and pushing the boundaries of fintech with innovative products and solutions. One of just 18 new companies added to the list, Squire was highlighted for its product innovations and strong year-over-year growth.
A business management platform for barbershops, Squire provides tools for booking, scheduling, payments and marketing. After taking eight years to process its first $1 billion in payments, Squire processed its second billion over the past 18 months. It had 20,000 customers at the end of 2024, up from 15,000 the year prior.
Bona fides: In 2024, Squire processed $741 million in transactions, up from $590 million in 2023. Co-founders: Songe LaRon, 40, who has a law degree from Yale and worked at Skadden Arps before starting Squire in 2015; Dave Salvant, 39, previously a private banker at JPMorgan.
By seamlessly bridging the gap between personal craft and business goals, Squire enables its clients to unlock their full potential both as an artist and as an entrepreneur. According to a feature article by Forbes, “A business management platform for barbershops, Squire Technologies provides tools for booking, scheduling, payments and marketing. After taking eight years to process its first $1 billion in payments, Squire processed its second billion over the past 18 months. It had 20,000 customers at the end of 2024, up from 15,000 the year prior.
This year marks the tenth anniversary of the Forbes Fintech 50 list, covering the top private companies that are transforming finance through technology. From digital banks and payment start-ups to fraud prevention companies to cryptocurrency trying to build a new financial system, these companies are improving the cost, efficiency, and access of financial services.
The Forbes Fintech 50 2025 list was extremely competitive. The Forbes team of reporters and editors assessed hundreds of fintech companies, evaluating everything from business growth and product novelty to leadership team diversity. Forbes interviewed both CEOs and industry insiders. To be considered, firms need to have their headquarters or substantial operations in the U.S. and can’t be owned by a public company.
About Squire Technologies
Squire Technologies (“Squire”) is the world’s leading and fastest-growing software technology platform for barbershops, a hundred-billion-dollar global industry. Squire provides a one-stop solution that helps small business entrepreneurs run and grow their businesses. SQUIRE is also the premiere booking engine that connects people with great barbers nationwide. We make it easy to discover and book the best barbers wherever you are, in just a few taps. With headquarters in New York and a presence in major cities in the United States, U.K. and Canada, SQUIRE has quickly become a market leader in technology solutions for the barbershop industry. SQUIRE is currently a Series D company and has raised over $165M to date.
For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.
